Promise – Noun, Verb, Brand.
To brand is to also promise, you cannot have a brand without a promise your business stands behind. The overall and global definition of a brand promise is the statement you make or vision you create which identifies what a client “should” expect from your service or product offerings. This is the basis of business brands and cultures. This is the “typical” understanding and concept almost all companies in any industry look to as the true idea of brand promise.
Arcomobi’s brand is not typical. We do not have a brand with a promise, we have a promise that creates AR-Brand.
We do not offer expectations of services that we “should” deliver. We offer a diversified and carefully modeled advertising and marketing plan that create an expectation of services that we “will” deliver, that we “do” deliver. Mobile applications advertising within our marketplace is saturated with firms on both supply and demand sides, many of which use the same prototype and maps to create business processes and functions.
Our advertising, marketing and media boutique does not mirror the ideas behind other mobile app advertising & marketing firms, nor do we use a model even close to acquiring media and traffic. Our services are sophisticated and specialized, they are implemented for each client upon initial review of goals and expectations as well as for each campaign our clients continue to graciously trust us with. Our boutique minded services are offered on a large scale and implemented through our high volume inventory and media.
Within the promise that has created our brand we believe in honesty and integrity and a human approach to business. We will never allow a client to have an expectation of us we cannot meet, if we are 99% sure we can meet an expectation we proudly mention the 1% of uncertainty to maintain integrity and trust. Honesty, over anything else, is our cultural structure. Honesty is an expectation we promise to meet.
We have a niche in the marketplace as a result of the uniqueness established in our brand and in our culture. We do not “have” a promise within a brand we “AR” a promise which creates a brand.
Jennifer Swick – Chief Branding Officer, Arcomobi